Seafolly
seafolliesSeafolly dominating the bathing fashion scene
However, this is only the tip of the iceberg for Seafolly, the Australia fashion beach brand whose campaign includes both local talent like Shanina Shaik and very popular aliens like Gigi Hadid. After announcing that Seafolly partner bought Maaji, a Latin America beach wear brand early this months - making them a giant in bikinis - FEMAIL talked to Seafolly vice-president Anthony Halas.
He spoke about the roots of Seafolly, his high points in his careers and his advices for other aspiring businessmen. Immediately he falls in for Sydney's beaches and even meets my mom, Yvonne, in Bondi Beach," he said Daily Mail Australia. Peter worked as a salesperson for a swimming wear company when he started his own beachwear store.
As a Seafolly, the name you know today actually began as "Peter's Folly", which means that he didn't take it too seriously at first, it was more of a pastime that turned into something much more. Seafolly was even the market leaders in the 1980s run by Jane Fonda," he added. Anthony Halas took over the company as Chief Executive Officer in 1998, although he was already active in the industry at a young age. 3.
This was one of the high points of his carreer, as was the opening of the label's first global outlet in Newport Beach, California, in 2013. Every big name begins with an astonishing one. When you are concerned about style, fitting and qualitiy, the customer's wish will follow," says Halas.
Commenting on his own vision for the coming years, Mr Halas said: "We want to make a truly one-of-a-kind beachwear and lifestyles event all over the globe. We' re looking for campaigns messengers and influential people who are by nature attractive, ambitious and vivacious - just like Seafolly. Seafolly has a 20-30 percent Australian sales share," said Shantanu Mukerji.
That means when you go to Bondi Beach, almost one in three women will wear Seafolly. For more information about Seafolly click here. If you want to instagram the labels, click here.